Free Landing Page Template (HTML & CSS, 2026)
A modern, conversion-focused landing page template in HTML and CSS — hero with CTA, feature grid, social proof and a final call to action — responsive, accessible and ready to customize.
· 5 min read
This free landing page template is a modern, conversion-focused single page in plain HTML and CSS: a clear hero with a call-to-action, a three-up feature grid, a social-proof strip and a closing CTA. It’s responsive, accessible, dependency-free, and fully themed with CSS variables so you can match your brand in minutes.
What you get
- A focused hero with headline, subhead and a primary CTA button.
- A responsive three-column feature grid (reflows on mobile).
- A social-proof / logos strip and a final call-to-action band.
- CSS-variable theming, fluid type, and accessible, semantic markup.
The HTML
Save as index.html. Note the single, repeated primary CTA and the honest, benefit-led copy placeholders.
<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1">
<title>Shipfast — Launch your product in days</title>
<link rel="stylesheet" href="styles.css">
</head>
<body>
<header class="nav">
<a href="#top" class="brand">Shipfast</a>
<nav aria-label="Primary">
<a href="#features">Features</a>
<a href="#pricing">Pricing</a>
<a class="btn btn-sm" href="#cta">Get started</a>
</nav>
</header>
<main id="top">
<section class="hero">
<h1>Launch your product in days, not months.</h1>
<p class="lede">The starter kit and components that let small teams ship
polished web apps fast — without reinventing the basics.</p>
<div class="actions">
<a class="btn btn-primary" href="#cta">Start free</a>
<a class="btn btn-ghost" href="#features">See features</a>
</div>
<p class="microcopy">No credit card required · Cancel anytime</p>
</section>
<section class="proof" aria-label="Trusted by">
<p>Trusted by teams at</p>
<div class="logos">
<span>Acme</span><span>Globex</span><span>Umbrella</span><span>Initech</span>
</div>
</section>
<section id="features" class="section">
<h2>Everything you need to launch</h2>
<div class="grid">
<article class="feature">
<div class="icon" aria-hidden="true">⚡</div>
<h3>Fast by default</h3>
<p>Optimized for Core Web Vitals so your page loads instantly.</p>
</article>
<article class="feature">
<div class="icon" aria-hidden="true">🔒</div>
<h3>Secure</h3>
<p>Sensible defaults for auth, headers and data handling.</p>
</article>
<article class="feature">
<div class="icon" aria-hidden="true">🎨</div>
<h3>Beautiful</h3>
<p>Accessible components that look great out of the box.</p>
</article>
</div>
</section>
<section id="cta" class="cta">
<h2>Ready to ship?</h2>
<p>Start building today — it's free to try.</p>
<a class="btn btn-primary" href="#">Start free</a>
</section>
</main>
<footer class="footer">
<p>© 2026 Shipfast.</p>
</footer>
</body>
</html>The CSS
Save as styles.css. One accent color drives the buttons and highlights — change --accent to rebrand.
:root {
--bg: #ffffff;
--surface: #f6f8fc;
--text: #0f1522;
--muted: #5b6472;
--accent: #4f46e5;
--border: #e6e9f0;
--max: 1040px;
color-scheme: light;
}
* { box-sizing: border-box; margin: 0; }
body { font-family: system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
background: var(--bg); color: var(--text); line-height: 1.6; }
.nav, main, .footer { max-width: var(--max); margin-inline: auto; padding: 18px 20px; }
.nav { display: flex; justify-content: space-between; align-items: center; }
.nav nav { display: flex; gap: 20px; align-items: center; }
.nav a { color: var(--muted); text-decoration: none; }
.brand { font-weight: 800; color: var(--text); font-size: 20px; }
.btn { display: inline-block; padding: 12px 22px; border-radius: 10px; font-weight: 600;
text-decoration: none; }
.btn-sm { padding: 8px 16px; }
.btn-primary { background: var(--accent); color: #fff; }
.btn-ghost { border: 1px solid var(--border); color: var(--text); }
.btn:hover { filter: brightness(1.05); }
.hero { text-align: center; padding: clamp(48px, 9vw, 96px) 0; }
h1 { font-size: clamp(34px, 7vw, 60px); line-height: 1.08; letter-spacing: -.03em; max-width: 18ch; margin: 0 auto 18px; }
.lede { color: var(--muted); font-size: clamp(17px, 2.6vw, 21px); max-width: 52ch; margin: 0 auto; }
.actions { display: flex; gap: 14px; justify-content: center; margin: 30px 0 12px; flex-wrap: wrap; }
.microcopy { color: var(--muted); font-size: 14px; }
.proof { text-align: center; padding: 26px 0; color: var(--muted); border-block: 1px solid var(--border); }
.logos { display: flex; gap: clamp(20px, 5vw, 48px); justify-content: center; flex-wrap: wrap;
margin-top: 12px; font-weight: 700; opacity: .7; }
.section { padding: clamp(48px, 8vw, 84px) 0; text-align: center; }
h2 { font-size: clamp(26px, 4.5vw, 38px); letter-spacing: -.02em; margin-bottom: 36px; }
.grid { display: grid; grid-template-columns: repeat(auto-fit, minmax(240px, 1fr)); gap: 22px; text-align: left; }
.feature { background: var(--surface); border: 1px solid var(--border); border-radius: 16px; padding: 26px; }
.icon { font-size: 26px; margin-bottom: 10px; }
.feature h3 { margin-bottom: 6px; }
.feature p { color: var(--muted); }
.cta { text-align: center; background: var(--surface); border-radius: 20px; margin: 20px;
padding: clamp(40px, 8vw, 72px) 20px; }
.cta p { color: var(--muted); margin: 8px 0 24px; }
.footer { color: var(--muted); text-align: center; }Customize and convert
- One CTA: keep a single primary action ("Start free"). Repeating one CTA converts better than offering many choices.
- Benefit-led copy: write headings about the outcome for the user, not features. Lead the hero with the transformation you deliver.
- Rebrand: change
--accentand the fonts; swap the emoji icons for SVGs or your own icon set. - Add social proof: real logos, a testimonial, or a metric ("10,000+ developers") raises trust near the CTA.
- Measure it: landing pages live and die by conversion — see how to improve Core Web Vitals so a slow page doesn’t cost you signups.
Frequently asked questions
What makes a good landing page?
A single, clear goal and one primary call-to-action. Lead with a benefit-focused headline (the outcome for the visitor), support it with a short subhead and a prominent CTA button, add proof (logos, testimonials, numbers), and repeat the same CTA at the end. Remove navigation and choices that distract from the action. Keep it fast — a slow landing page loses conversions.
Is this landing page template responsive?
Yes. It’s mobile-first with fluid typography (
clamp()), a feature grid that reflows using repeat(auto-fit, minmax(...)), and flexible spacing. It looks right from small phones to large desktops with no extra work, and there’s a single small breakpoint you can extend if needed.Can I use this template for a commercial product?
Yes — it’s free for personal and commercial use with no attribution required. Copy the HTML and CSS, replace the copy and branding, and ship it. There are no dependencies or licenses to worry about.
How do I connect the sign-up button to a real backend?
Point the CTA to your sign-up route or a form. For a simple email capture, use a hosted form service or connect a form to your API. If you build the backend yourself, see our guides on REST APIs and Node.js best practices.
Edit and preview this landing page live in XCODX Studio. See also the pricing page template, portfolio website template and coming soon page template.